How much does it cost to open a gym: business plan

An active lifestyle and sports are gaining increasing popularity in society. If previously regular training was the province of athletes, now almost every office employee has a gym membership. A beautiful figure and workouts are actively advertised by show business stars from TV screens and billboards on the streets. It's time to take on a gym business plan and make money from people's desire for sports.

Due to the growing popularity of sports, people are drawn to gyms. After all, given the modern rhythm of life and the weather unsuitable for sports almost all year round, the gym is the most convenient place for exercise. Therefore, the growing popularity of a healthy lifestyle is closely related to the increase in the number of gyms.

Many amateur athletes, fitness instructors, and even just businessmen who know how to spot a niche that is gaining popularity are thinking about opening their own gym.

Which registration form to choose

An increasing number of people are purchasing subscriptions to sports clubs, and their popularity is growing from year to year. This means that opening a gym is certainly a profitable undertaking. Before you take the papers to the tax office, you need to understand which form of registration is best suited for the hall. If you plan to open a small club where residents of nearby houses, as well as regular clients of fitness instructors, will train, then an individual entrepreneur is quite suitable. Registering as an individual entrepreneur will not take much time and money. In addition, a simplified form of taxation is provided for individual entrepreneurs, which is convenient for a growing business.

If you are planning to open a large, modern sports complex that will provide halls for training sports teams, holding competitions, and also sell corporate subscriptions, then it is better to register as a legal entity, for example, create an LLC. This will take more time and require financial investments, but it will make it easy to manage document flow with reputable customers. In addition, in the case of opening a business with large start-up capital, investments and solid profits in the future, the legal entity is more protected from a legislative point of view.

Rules for successful planning

To successfully implement this business idea, you cannot do without careful planning, which will help reflect the business plan.

The structure of the document consists of the following sections:

1. Summary – This section describes the relevance of the idea.
2. General provisions – this section contains general information about the company and its founders.
3. Market analysis shows the market capacity, the number of competitors, their strengths, etc.
4. Product description – this section demonstrates the services that will be implemented as part of the project.
5. An organizational plan is a clear guide to action, indicating the direction of activity (registering a business, purchasing equipment, searching for personnel, etc.)
6. Marketing and strategic plan is a step-by-step guide to promoting services and attracting customers.
7. The production plan includes a detailed list of issues related to the purchase of equipment, raw materials, etc.
8. The financial plan reflects the necessary expenses, projected profits, profitability and payback forecast.

Planning

A gym business plan will help:

• analyze the competitive environment;
• find the target audience;
• calculate the payback period of the business;
• see the strengths and weaknesses of the project.

Another very important point is investments and your own capital investments. Considering that this business requires serious investments, you may not be able to get by with your own savings.

To attract investors, business partners or obtain a bank loan, you cannot do without competent planning, which will be reflected in this document. No investor will consider your proposal if you do not clearly describe the essence of the project, its purpose and profit forecast, payback period and profitability.

In this case, experts recommend writing two documents: for external and internal use. And if an external document is created exclusively for investors and banks, then an internal document is drawn up for personal use.

market research

The external plan is drawn up primarily for investors and its purpose is to demonstrate the strengths of the project. It is important to reflect the business idea in its best form. The information should demonstrate the strengths of the project and indicate its quick payback with minimal investment.

It’s better to start developing a document right away with a plan for internal use, so that during the creation process you consider the business, taking into account its weaknesses, analysis of the competitive market, and identification of risks.

At the beginning of the document it is necessary to describe the general provisions of the company:

• name of the organizational and legal form (IP, JSC);
• leadership structure;
• management team;
• interaction with staff;
• location of the company.

Preparation of a package of documents

First you need to register with the tax office. To do this, you will need to pay a state fee and fill out an application. You can register a company yourself: through the State Services portal or by going to the tax office in person. If you want to save time rather than money, you can contact a company specializing in business registration. In the case of registering an LLC, this is even preferable.

When filling out registration documents, you will need to indicate a code from the classifier of types of economic activity. For sports and recreational institutions it is 93.04, for other types of activities in the field of sports - 92.62, for sports facilities - 92.61.

After registering with the tax office, go to the consumer supervision authorities. For approval by Rospotrebnadzor, you will need medical records of personnel, a contract for maintenance of the premises, a passport of a sports institution and a production control plan.

What you need to open a gym: registration and documents

To open a gym that qualifies as a small business, you will need to open an LLC or operate as a sole proprietor. During state registration, you will have to select an OKVED code. Since the summer of 2020, a new classifier has come into force, and now all types of activities have a different numbering.

You can opt for:

1) OKVED 93.11. Operation of sports facilities;

2) OKVED 85.51 Individual lessons with trainers and teachers;

3) OKVED 93.13 Activities of fitness centers.

At the registration authorities, lawyers will help you choose the required OKVED, you can also add several points - it all depends on the direction of your business.

It is necessary to take into account that the number of OKVED will affect the final amount of taxes that you will pay to the state. Therefore, the issue of their choice should be approached with all responsibility. As you work, you can add the necessary items to yourself, as well as remove them if your horizons have narrowed.

If we consider the type of taxation , then many opt for the simplified tax system of 6% (of income). This type of taxation has many positive features, if we take into account the field of sports services. Documents on the transition to the simplified tax system can be submitted simultaneously with documents for registering your own business.

In addition to registration, you will need to obtain a document from Rospotrebnadzor, concluding with it an agreement for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the housing office, a bilateral agreement for the maintenance and disposal of light bulbs, a PPC and a document for a sports institution.

We must not forget about the employees: they all must have medical books, relevant certificates and diplomas proving the right to teach fitness and work as instructors.

In order for the gym to operate, it is necessary to first obtain permits to operate from the fire department, sanitary and epidemiological services, as well as the local property management authority.

If you do not have time to deal with paperwork and legal work, which is more important than many organizational and technical issues, it is better to seek qualified help from lawyers.

Number of visitors

A starting small fitness club can serve up to one hundred visitors a day. Over time, the number of clients may increase, but you must initially adequately calculate your capabilities. How many people will want to train with you depends not only on the size of the sports center, but also on the variety of training programs offered, the availability of a swimming pool, sauna, additional procedures and a healthy food cafe. Affects the attendance and work schedule of a sports facility: with the modern fast pace of life and high workload, people visit the gym on weekends, before or after work. Therefore, a great solution would be to work 7 days a week, starting from early morning to late evening. For large cities such as Moscow and St. Petersburg, a 24-hour sports center may also be relevant.

Classification and orientation of the hall

Opening just a gym is not a very profitable business. Most clients want a whole range of services - group classes for yoga, Pilates, a crossfit room, aerobics, a massage room, a SPA complex, a swimming pool, a cafe, a children's room and children's fitness. These types of services will allow you to fulfill the requirements of any client and increase traffic. It makes sense to reduce the area of ​​the gym with exercise equipment, and, accordingly, the number of clients working out at a time, but to create a range of other services. Downsizing the gym should in no way affect its functionality. The complex of training equipment and sports equipment must be complete.

Services offered

Depending on the financial capabilities of the entrepreneur, the range of services provided can be very wide. But both elite sports clubs and gyms in the next yard always have a basic set:

• one-time visit to the gym for independent training;
• subscription: systematic regular classes;
• one-time lesson under the guidance of a trainer;
• subscription to regular classes with a trainer.

If the club has sufficient space and has about two hundred regular visitors, you can add the services of a massage therapist, a manicurist, and also organize a sauna or spa.

Marketing plan

A marketing plan aimed at “promoting” a gym in a small town is quite simple to implement and includes the following steps:

• Placement of advertising modules in printed publications of the city.
• Several advertising banners calling for a healthy lifestyle and unobtrusively inviting you to visit your gym.
• Creation of a bright one-page website with the necessary information content.
• Development of a system of subscriptions and discount cards for regular customers.

The bulk of customers, whatever one may say, will be provided not by a powerful advertising campaign, but by ordinary “gypsy mail” - satisfied customers will quickly provide a good advertising effect through their relatives, friends and acquaintances.

The income of the gym will depend on the number of subscriptions sold, the number of one-time visits by clients, as well as on the additional services provided. At a normal level of competition, in a city with a population of 300 to 500 thousand people, gym attendance will be around 150 people per day. Accordingly, the daily income will be about 15,000 rubles or, on average, 100 rubles per client (including those who use subscriptions). It is easy to calculate that the monthly “dirty” income of the gym owner will be about 375 thousand rubles.

Study of competitors and gym concept

Only a thorough analysis of the current market situation will make it possible to unambiguously decide whether it is worth thinking through a business plan for a gym and looking for start-up capital. You can conduct such research yourself. To do this, you need to carefully study your competitors: how many there are, where the halls are located, what are the prices. Check out the range of services offered, chat with visitors and staff. Be sure to visit the most interesting options from your point of view as a client.

But even with a responsible approach to the task, it is not always possible to do a competent analysis on your own. If you are not a professional marketer, there is always a risk of missing an important detail. Therefore, if you do not have confidence in your own abilities, it is better to entrust the work to specialists. They will not only examine the business project from all sides and pay attention to the situation on the sports services market as a whole, but will also tell you where to start and how to attract clients. A ready-made marketing analysis can cost from fifty to one hundred thousand rubles. If you are planning to open a premium gym, then this amount will not significantly increase start-up costs, but will seriously reduce the risks.

Opening a large complex right away is not only expensive, but also difficult in terms of organization. It's best to start with a gym that specializes in the sport you are most familiar with. This way, you can begin to implement a plan to open a gym even with a small amount, and specialization will allow you to get regular customers in the area where you have an advantage over your competitors. When things get better, you can gradually expand the list of services.

In order to provide quality services, you need to immediately think through a number of important issues:

• decide on the purpose of the gym: will it be just a place where you can work out on exercise equipment, a health center or a professional-level sports club;
• Conduct marketing research on competitor prices and the availability of similar sports clubs in the area where the gym will be located;
• It’s worth getting acquainted with establishments similar to yours, located nearby, in order to understand what aspects can be adopted, what additional services you can offer in order to lure customers, and navigate the pricing policy;
• plan the furnishings of the future hall, taking into account all the features of the room where it will be located, take care of the presence of a reception, toilets and locker rooms.

Possible risks

Like other types of business, organizing a gym is associated with some risks, the negative impact of which, however, is minimized thanks to competent preliminary planning and work to meet the current needs of the target audience. The most likely types of risk include the following:

• A decline in the standard of living of the population and, as a consequence, a decrease in their interest in maintaining a healthy lifestyle.
• Insufficient attention of the regional authorities to activities to promote sports and a healthy lifestyle.
• The emergence of competitors with a more “advanced” material and technical base and a developed system for attracting customers.
• There is a shortage of qualified sports instructors to work with gym visitors.

The above risks are not critical, and they can be easily predicted at an early stage of development of this type of business. In any case, an astute entrepreneur will find ways to develop his business that will lead him to success and provide a decent profit.

Selecting a room

A successful choice of premises lies in the combination of affordable rental costs and a good location. To attract a large number of visitors, it is not at all necessary to rent space in the city center. If the location has good traffic and is located near an educational institution or transportation hub, this is a worthwhile option. People love to go to a gym that is located near their home or on their way from work. Therefore, a large business center nearby can also play into your hands.

It is better to focus on an area of ​​at least one hundred square meters: this will allow you to easily accommodate all the necessary equipment, as well as toilets with showers, and create spacious locker rooms. For the convenience of calculating the required size, we can assume that there are two square meters for each visitor. Modern Russian sanitary standards require 5 meters for each person training in the gym. All that remains is to multiply the number of expected clients by the coefficient and you will get the desired size.

It is important to ensure good ventilation in the premises, as well as equip the halls with air conditioning so that visitors feel comfortable in the warm season. Consider relaxation areas, spacious changing rooms and hangers for outerwear. An excellent solution would be a machine with shoe covers and a small display case with the little things necessary for practicing. You may want to sell sports nutrition products at your club.

Important: since many exercise machines are quite heavy, you need to pay attention to the floors in the building. They must be strong enough to withstand the load. Otherwise, complaints from neighbors below and crumbling plaster cannot be ruled out. Give preference to basements and first floors.

The ideal location is a sports complex built specifically for training. After all, if you are planning to place a swimming pool in your club, finding a room that meets the technical requirements will be almost impossible. It may be worth considering old swimming pools built during the Soviet era. As a rule, the layout of such buildings is ideal for housing a sports complex. But, in this case, you will have to invest a lot of money in repairing the building.

Equipment selection

To equip the gym with the necessary exercise equipment, you need to carefully consider their number so that you can work out all muscle groups. It is also worth thinking about how our estimated number of clients can be engaged at the same time. The list of equipment below is designed for a hall of 100 square meters. m.

Equipped gym space

Minimum number of simulators:

• horizontal bench 3-4 pcs.;
• abdominal exercise machine 2-3 pcs.;
• bench with a leg trainer and a barbell rack 2-3 pcs.;
• leg press machine 2-3 pcs.;
• simulator for developing chest muscles 1-2 pcs.;
• Smith machine 1-2 pcs.;
• treadmill 1-2 pcs.;
• various barbells, dumbbells, discs and many other little things.

Dumbbells and barbell plates should come in several different weights to make it easy for clients to train with the right weight. The above set is the minimum. If the space and funds allow you to purchase more equipment, then it is worth buying:

• press support;
• traction of the upper block;
• hyperextension;
• t-simulator;
• crossover.

When purchasing exercise equipment, you should take a closer look at good manufacturers. Perhaps, to save money, it is worth purchasing not new, but already used units. This will allow you to buy high-class equipment with significant savings.

In general, exercise equipment for the gym must be reliable and durable - these are the main criteria for selection.

Purchase of equipment

Before opening, the hall should be provided with all necessary equipment. Depending on your financial capabilities, you can purchase only the essentials or buy strength training equipment, fitness equipment, as well as everything necessary for a sauna and swimming pool.

Let's consider the minimum configuration. Small sports equipment is purchased at the rate of one piece of equipment per visitor. This includes balls, dumbbells, steppers, hoops and much more.

The basic set of the fitness room includes:

You will also need a pull-up rack, treadmills and exercise bikes for cardio training.

All of the above equipment can be purchased in sufficient quantity for approximately 150,000 rubles. It would also be useful to purchase barbells, plates of various weights, a rack and a bench for working with a barbell, and special mats.

If you are not limited on funds, include exercise equipment for working isolated muscle groups in your list of expenses. Often they are what attract regular visitors to the gym, because at home it is difficult to work out a certain part of the body. Working with simulators gives faster and better results. In addition, the more variety of equipment in the hall, the more visitors will want to visit it.

In addition to the equipment themselves, you will need mirrors, benches for rest, lockers for the changing room, and furniture for the reception desk. Also include in the costs the production of outdoor advertising signs, signs, information boards and door signs.

Important: when purchasing expensive strength training equipment, it makes sense to pay attention to used exercise equipment. This way you can purchase quality equipment at an affordable price.

Drawing up a business plan

Before you start your business, you need to have a ready-made gym business plan. It should include the main types of expenses. For example:

• costs for renting premises from 20 to 50 thousand rubles/month;
• staff salary 80 thousand rubles/month;
• advertising funds 10-20 thousand rubles/month;
• capital for the purchase of simulators 200-300 thousand rubles;
• current expenses. This may include unexpected costs, for example, repairing a broken pipe or other unforeseen expenses of 10-15 thousand rubles / month;
• payment of utility bills 15-25 thousand rubles/month
• payment of taxes and fees depending on the form of ownership.

Accordingly, the minimum expenses will be 135 thousand rubles/month, plus money for the purchase of exercise equipment and payment of taxes. Since in the example considered, our operating expenses are 135 thousand rubles/month, respectively, with a subscription cost of 1.5 thousand rubles, we need to attract 90 people to break even. To make a profit, naturally, there must be more clients. After all, we need to not only cover expenses, but also make a profit and recoup the money spent on equipment . It's worth thinking about a good strategy to attract more customers.

Recruitment

When recruiting employees, you can advertise on the Internet or visit nearby schools and sports clubs. As a rule, public sector employees do not have such a large salary and have enough free time. At the same time, they have not only sports qualifications, but also teaching experience. If you are planning to open a modern fitness center with the latest training programs, then it is better to look for trainers who have experience working specifically in clubs and regularly undergo internships in their field.

For a small gym, a couple of trainers who will replace each other, as well as one cleaner and administrator, will be quite enough. That is, at least five employees.

For a sufficiently large hall you will also need an accountant, a massage therapist, a visiting doctor and a manager.

SWOT analysis of a gym

At the market research stage, it is important to perform a SWOT analysis of the gym, which takes into account external and internal factors influencing the success of the company's development.

SWOT analysis

Strengths

• possibility of an individual approach;
• strong professional team;
• variety of simulators;
• favorable location;
• modern equipment;
• high level of service;
• wide range of services.

Weak sides

• lack of reputation;
• strong competition;
• lack of regular customers;
• expensive equipment.

Possibilities

• searching for profitable suppliers;
• purchasing new equipment that competitors do not have;
• individual consultations on proper nutrition;
• expansion of the range of services.

Threats

• price fluctuations or dumping by competitors;
• change in trend towards sports and lifestyle
• emergence of new technologies from competitors;
• seasonality.

In addition to this plan, draw up a table that will allow you to analyze and identify risks and opportunities for the project.

Study competitiveness factors using the following criteria:

• individual approach to clients;
• range of services;
• price policy;
• reputation;
• location of the gym;
• professionalism of the team;
• equipment level.

When analyzing financial risks, it is advisable to include in the calculation scheme data on loan repayment and attracted investor funds, if the company was not opened at the expense of its own initial capital.

Advertising campaign

A fairly effective way to attract visitors is to distribute flyers near the hall. For this purpose, you can hire students or schoolchildren by contacting an advertising agency. They can also post notices at the entrances of nearby houses and on information boards in the area. As practice shows, this method of promotion is cheap, but at the same time very effective.

Offer clients a free first lesson, post information at universities. Discounts for students and pensioners, as well as club cards will help turn casual visitors into regular ones. In addition to discounts and promotions, the popularity of the sports club is increased by special training programs, such as “lose weight by summer” or classes designed for intense fat burning.

How to open a gym from scratch: organizational aspects

Choosing a location and premises

It is advisable that you own the premises for the gym - otherwise you will have to deal with the issues of drawing up a lease agreement, and its cost is sometimes simply exorbitant. This is due to the fact that the square footage should be significant, and the room itself should be spacious and in good repair.

It would be irrational to place the hall in a room with an area of ​​less than 100 sq.m. In addition to the gym itself, you should allocate space for a locker room and shower.

Premises requirements:

• excellent ventilation;
• temperature regime. It is necessary to observe the temperature indicators for the hall: from +17 to +19 degrees. In the locker room - from +21 to +26 degrees;
• Air humidity should be between 40% -60%. If these values ​​are lower, you will have to install a humidifier.

According to the law, the gym must not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.

Equipment for the gym

Even if you have found the ideal location for a gym, it will not function without modern and high-quality equipment. Initially you need :

• abdominal exercise equipment;
• exercise equipment for the back, arms and legs (if you are planning to open a budget fitness club, then you don’t need to buy a treadmill and an exercise bike);
• a whole set of dumbbells, barbells of different weights, weights;
• tourniquets, weights for arms and legs, gloves;
• mats, yoga mats, punching bags, jump ropes.

In some cases, it is advisable to purchase used gym equipment - this way you can afford to save on more expensive equipment.

When buying a simulator, pay attention to its model and equipment. In order for it to serve you for many years, the exercise machine must be made of high-quality material and at the same time have minimal wear. The ideal option is to purchase equipment from an unprofitable fitness club that is closing.

Don’t forget about personal protective equipment – ​​belt, gloves, wristbands, knee pads. There should be enough for all visitors; calculate their number based on the capacity of the room.

Of course, you need to think about the shower, toilet, and changing rooms on the premises of the hall. If you don't have enough money and space, all this can be done without designer intervention. The main thing is crystal cleanliness and hygiene.

In many gyms, additional areas for sports and halls are created, for example, for a sports game, for a choreography class, Pilates, etc. In this case, your business will eventually become a real sports center. If you have settled on this path of development, think about the possibility of expanding the area or moving after some time (for example, six months or a year) to a new premises.

An important point that many people forget about when calculating costs is the arrangement of the reception area . Be sure to install comfortable sofas or armchairs there for those visitors who arrive ahead of their time or simply want to relax.

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Gym Safety

While completing all relevant paperwork, government agencies will continually check how safe it is to exercise in your gym. Accordingly, if you have received permission to open, you must monitor the compliance of government authorities with your visitors. You can write down safety rules or how to behave in the gym.

Conduct training for each new visitor and familiarize him with the rules against signature. All these documents must be kept until the next inspection .

Recruitment

The issue with personnel for the gym is not so clear-cut. the trainer with questions . They themselves can teach anyone you want, they know what exercises and how many repetitions they need to do, they know how to work on all the equipment presented.

Newbies need the services of a trainer in the gym, but such a service must be paid additionally - consider what percentage of visitors will be ready for such additional expenses.

It may seem to beginners that there is nothing difficult in the gym: if you want, you go to the track, take dumbbells and pump up your biceps. But, over time, after 2-3 months, beginners begin to realize that without qualified assistance and a well-designed program, they will not achieve their goals. Therefore, hiring a dozen experienced trainers at once will be unprofitable.

It’s great if you yourself understand the sport and will work as an instructor for the first months, armed with one or two trainers. If you take on the role of a manager, then look for experienced trainers and instructors with an excellent reputation. Pay attention also to their popularity and performance results. Often visitors change gyms together with their trainer. They will even travel to another area so as not to lose their guru.

, online training is becoming especially popular . People purchase a program from a trainer, walk around the gym with a smartphone and do everything he prescribed for them. You can enter into an agreement with one of these trainers so that he recommends your club and creates his programs based on your equipment. This way you will save a lot and increase the number of visitors.

In addition to a trainer and assistants, hire a manager and a cleaner . The latter can work in shifts: morning and evening.

Services offered

Your main task is to provide high-quality service for those who want to get rid of excess weight, adjust their figure and increase stamina.

You can schedule cardio workouts on specific days and invite a famous trainer in your city to conduct them.

If space allows, you can open a TRX, yoga, Pilates . But here it is worth remembering that if for yoga and Pilates you do not need to buy additional equipment, and visitors will exercise on mats, then a high-quality TRX exercise machine costs a lot.

You can also open a modeling school class at your fitness center. To do this, you need to allocate a separate room with large mirrors and hire a famous model who would like to do this. In your free time from modeling classes, you can open a modern choreography class in this room.

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Financial planning

All expenses can be divided into one-time and regular. One-time ones include:

In total, start-up costs vary from three hundred thousand to two to three million rubles.

Monthly expenses include:

As well as taxes and contributions to social funds.

Checking the calculations, we see that the minimum cost will be 135,000 per month plus taxes. Let's assume that funds are actually spent at a minimum. Then, with the cost of a monthly subscription being one and a half thousand, it is enough to have 100 regular visitors. To work to zero. If there are more clients, the sports club will begin to generate income.

How much do you need to invest in opening?

The initial financial costs in organizing a gym can be divided into the following items:

The main item of initial expenses at the stage of opening a gym will be the purchase of sports equipment and equipment. Their cost eats up almost 50% of the initial investment. This is quite reasonable, since the attractiveness of the gym for potential clients directly depends on the quantity and quality of exercise equipment and equipment. It is also worth paying special attention to the design and renovation of the premises, purchasing high-quality furniture, which will also cost a pretty penny. The amounts of the remaining initial investments are calculated at a minimum, since these expenses are not paramount.

Working staff

If you yourself are engaged in bodybuilding, and even better, have any achievements and awards, then theoretically you can do without any working personnel and do everything yourself (although of course this depends on the number of visitors and the size of the gym itself).

And so, the standard set of personnel that you will need to service the gym:

1. The trainer is professional
   . A person visiting your gym should not just spend time and money on it, but get results from it;
2. Administrator
   _ This person meets visitors, issues passes and accepts money;
3. Cleaning woman
   . Here you can either hire a person or use the services of a cleaning company, it depends on the size of the gym itself;
4. Medical worker
   . It depends on the class of the gym. A medical worker can be employed part-time and be a visiting worker.

Financial plan

To learn how to create a financial section, read the article on the structure of the financial plan of a business plan.

Prerequisites

To build a payback model for opening a gym, we will assume that the annual inflation rate will be 11% per annum.

In this case, the discount rate will be 10%.

Taking into account the fact that the enterprise will be on a simplified taxation system and the basis for collecting income tax will be “income minus expenses”, the tax collection indicators will be as follows:

• income tax – 15% of income minus expenses;
• Personal income tax – 13%;
• There is no VAT;
• Contributions to social funds – 34.2%.

Project payback indicators

Based on the previously stated prerequisites, a project payback model was built. The performance indicators are presented below:

• The period for constructing the model is 10 years;
• Discount rate – 13.5%;
• Simple payback period – 5.7 years;
• Discounted payback period – 7 years;
• NPV – 1,632 thousand rubles;
• IRR – 25.4%.

Break even

Based on the current year’s indicators, using the previously described sales structure, we calculated the break-even point of the project, from which the company will begin to make a profit. This volume is 324 thousand rubles. per month.

Project sustainability analysis

Based on the same data and model, an analysis of the sustainability of the business was carried out under the influence of various factors (changes in prices, changes in expenses, changes in wages).

From the table we see that the most influential factor on the project’s payback indicators are prices for services. Thus, if prices decrease by more than 20%, the project becomes unprofitable within the period under review.

Calculation of working hours and selection of service personnel

A strict work schedule with maximum use of time of day will be another attractive factor for clients. The hall should be open seven days a week from 7-00 to 24-00. For a working day of 14 hours, the work process must be organized in two shifts. When distributing shifts and drawing up schedules, employees' days off should be taken into account.

In many ways, gym attendance will depend on the staff. Therefore, when hiring, you should pay attention not only to the professional merits of candidates, but also to their politeness and sociability.

The number of workers and their workload will depend on the number of shifts and work schedule. Female trainers are more suitable for fitness, while male trainers are more suitable for the gym.

It should be remembered that visitors will see their mentors as a standard to which to strive. Ensure that trainers meet the required external criteria. It is better to hire a girl who has a superficial understanding of sports to work as a receptionist.

For the gym to fully operate, it is necessary to create a staff of several groups of employees.

Managers:

• The establishment manager (administrator), who will be responsible for organizational issues.
• An accountant whose responsibilities will include the calculation and payment of taxes and wages, inventory and depreciation, financial analysis and planning.

Service personnel:

• Trainers and instructors – 8 people;
• Massage therapists – 2 people;

Support staff:

• Technicians – 2 people
• Reception – 2 people

Investment plan

To learn how to create an investment section, read the article on the structure of the investment plan of a business plan.

Investment size

According to the cost estimate, the total investment for opening a gym is 4,510 thousand rubles. The bulk of the expenses goes towards renovating the premises and purchasing exercise equipment.

Thanks to an agreement with the landlord of the premises, the hall is provided with rental holidays for the amount of repairs carried out.

A breakdown of investment costs is presented in the table below:

Investment payment and work plan

Below is a schedule of work to open the gym:

Below is a payment schedule for investment expenses: